Test & Evaluate

Evaluation happens at all stages of a project’s development. For exhibit and program design, evaluation can be broken into three phases: front-end evaluation, formative evaluation, and summative evaluation.

Front-end evaluation is conducted at the beginning of a project. It is all about getting input from potential audiences while developing initial ideas and concepts.

Formative Evaluation allows for prototyping exhibit or program elements with an intended audience before finalizing the experience.

After an exhibit opens or program is completed, when the audience can experience the total “package,” conduct summative evaluation. This final stage of evaluation measures the success of a program or exhibit.