To spark family interest and engagement in your content, consider these approaches.
Less is More
When developing content for a family audience, less is more. Too much information can overwhelm and distract. Keep content simple and clear.Focus on the essential content
Families are looking for ways to connect with interpreted content. They are more likely to make meaning of content they can relate to.Help families find relevance
Family-friendly content doesn’t mean dumbing down. Families who visit museums and libraries want authenticity and accuracy. They just don’t want it to feel like work.Have fun with your content