This practical guide outlines various ways professionals can develop their programs, exhibits, and general museum atmosphere to best engage the public. Using examples mostly from the UK and Canada, Graham Black offers a synthesis of best practices and research to date, as well as case studies and infographics to illustrate his points.
Graham Black. The Engaging Museum: Developing Museums for Visitor Involvement. London: Routledge, 2005.
- Audience demographics, motivations, and development
- Visitor needs and expectations
- Barriers to visitation
- Branding and image
- Programs (public and school)
From the publisher:
“About the Book
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.
This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience.
This book features:
includes chapter introductions and discussion sections
supporting case studies to show how ideas are put into practice
a lavish selection of tables, figures and plates to support and illustrate the discussion
boxes showing ideas, models and planning suggestions to guide development
an up-to-date bibliography of landmark research.
The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.”
“Introduction: Meeting the demands placed on the Twenty-First Century Museum Part 1:Museum Audiences: Their Nature, Needs and Expectations 1. Traditional Museum Audiences: A Quantitative and Qualitative analysis 2. Developing New Audiences Part 2: Operating for Quality Introduction 3. Stimulating the Visit 4. Visitor Services: Operating for Quality Part 3: Learning in Museums Introduction 5. Museums and Lifelong Learning 6. Use of Museums by Schools Part 4: Planned to Engage: Using Interpretation to Develop Museum Displays and Associated Services Introduction 7. Applying the Principles of Interpretation to Museum Display 8. Interpretive Master Planning 9. Concept Development for Museum Galleries 10. The Engaging Museum”