Drafting Text Visitors will read. We promise. What’s more, well written text will get visitors talking to each other. So, keep it short. Try the first person voice. Use quotes. Ask questions. And don’t forget the fun. Family Friendly Content Ways to develop content that families can relate to, understand, and have fun with. Peopling History How focusing on the human story and using first-person labels can increase engagement and interest. Writing for a Family Audience Less is more. Strategies for getting kids and adults to read your labels. Layering Information Its more than labels. Using various techniques so that diverse visitors can access information in ways that suit them. Using Questions and Quotes Incorporating compelling historic quotes and historical questions fosters personal connections between visitors and the past. Listen to Your Visitor Don’t assume you know what’s best for the visitors. Let the visitors tell you. Doing so leads you directly to success.