Marianna Adams of Audience Focus Inc., reflects on some of the problems with traditional evaluation and suggests more imaginative options. Surveys and written questionnaires are the most common but not always the best instrument for capturing the nuances of the visitor experience. Surveys can interrupt the experience for visitors, so Adams walks us through some other options besides the typical survey. She encourages museum professionals to think creatively about how to get the data the museum wants and have it match the spirit of the experience.
Adams, Marianna. “Evaluation Can Be Fun.” Art Museum Teaching. 1 Aug 2014.